Hi, I’m Ninad. I write things for a living.
Sometimes people even pay me for it.
I’m a copywriter from Mumbai who spent some time in (Miami ad school) Hamburg learning advertising, German, and that winter can, in fact, last forever.
Before advertising, I studied method acting and worked in theatre. Which probably explains my interest in people: how they behave, what they feel, and what makes them care.
While studying, I also bartended and cooked in restaurants to make some cash. So, I’ve written scripts, poured drinks, flipped burgers, and somehow ended up writing ads.
Now, I turn all those observations into ideas.
Sometimes it’s a vandalised car starting a conversation about maternal mental health. Sometimes it’s vegetables cozying up (except for the tomato, that's a fruit). Sometimes it’s an election fought by everyday products.
I like ideas simple enough to explain in one sentence and interesting enough to make you wish you’d thought of them.
Currently in Mumbai.
Still writing. Still thinking. Still Deutsch lernen...
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